Cabinet of Curiosities

How do you adapt a seven color palette for five different global markets?

The iconic Componibili storage by Kartell is their best selling product, and a personal favorite. Originally designed for young people with in-flux lifestyles, the simple design is a blank canvas for a wide range of colors and finishes. The hidden compartments inspire hidden treasure and personal narrative similar to a “Cabinet of Curiosities” displaying stunning objects of desire, such as crystals and minerals. Driven by the trend of wellness and mysticism, this CMF strategy draws on the healing powers of crystals to adapt a seven color palette to five global regions.

Works Cited

Coles, D. (2018) Chromatopia: An Illustrated History of Color:
Eckstut, J. (2013) The secret language of color : science, nature, history, culture, beauty of red, orange, yellow, green, blue & violet
MIX Magazine (2023).
Parkinson, N. (2023) The History of Color: a Universe of Chromatic Phenomena. London: Francis Lincoln.
Tan, Jeanne, van Onna, Hedwig, Kamphuis, Hanneke (2011) Colour hunting : how colour influences what we buy, make and feel.
WGSN (2023). Available at: https://www.wgsn.com/auth/login?lang=en&r=%2Ffashion%2Farticle%2F64dca1f183f66b97f86bc8ae (Accessed: 10 December 2023).

Perplexity was consulted to find overarching color meanings as a list of 35 exact meanings were not completely covered throughout research.

Quillbot was used to paraphrase to reduce wordiness